Content Analysis of Newspaper  and Television Advertising  A Case Study of Taiwan's 2004 Presidential Election Christian Schafferer Modern East Asia Vol. 3, No. 4 (December 2004) ISSN 1684-5218 Abstract   Economic and political development not only led to democracy in Taiwan but also fundamentally changed the relationship between politicians and the electorate. Throughout the last two decades, Taiwan’s mode of political communication has undergone manifold changes. One of these changes certainly is the increasing involvement of political advertising in electoral campaigns.  In this paper, the political advertisements of the candidates contesting the 2004 presidential election are analyzed. Free download of the entire paper in PDF   Order Information This item can be ordered by e-mail (info[at]eastasia.at). The single copy price is Euro 20 including air-speeded delivery to EU countries. All other countries Euro 25.
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